BYD
Gijduvan plant in Uzbekistan (phase one 50,000 units a year, opened 2024); 23,888 vehicles sold in Uzbekistan in 2025; entered Kazakhstan in January 2025; electric buses assembled in Astana.
Chinese brands
Chinese brands are moving into Central Asia faster than anyone forecast
In 2020 Chinese brands held about 2% of Kazakhstan's passenger-car market. In 2024 they held 38%. Phones, appliances, tea chains and marketplaces are walking the same path. This page is that list — and why it needs someone standing in the middle.
- Brands already on the ground
- 20 across 9 sectors, verifiable 2024–2026 footprint
- Pipeline we work from
- 692 brands on three walls
- Kazakhstan ad market
- KZT 143 bn in 2025, about USD 310 m
- What we need from you
- Inventory, availability, rate card
The shift that already happened
Chinese brands are not arriving in Central Asia. They are already inside it.
Background
In 2020 Chinese brands were close to invisible in Kazakhstan's passenger-car market — roughly 2%. By 2024 the figure was 38%. Four years, from the margin to within touching distance of half the market.
This is not one narrow segment getting lucky. Kazakhstan and Uzbekistan together account for more than nine tenths of all new-car registrations in Central Asia, and EV penetration in the two countries is still only about 3%. The replacement that has happened took four years. The part that has not happened yet is still ahead of us.
Cars are the most visible entry point, not the only one. Phones, home appliances, tea chains, retail chains, marketplaces — the route is the same in every category: an importer brings the goods, then a flagship store, then local assembly or a franchise network, and finally a standing advertising budget.
38%
of Kazakhstan's passenger-car sales are Chinese brands
That share was about 2% in 2020
90%+
of Central Asia's new-car registrations are in Kazakhstan and Uzbekistan
Two countries are the whole regional market
~3%
EV penetration in the two countries
Beyond what is already won lies the larger part
USD 420bn+
the combined economy of Central Asia
Kazakhstan alone is more than 60% of it
What local buyers can see
The 20 brands that are already in Central Asia, and that local consumers know by sight
Already there
20 brands · local footprint verifiable in public sources for 2024–2026
Chery
24 sales points across 19 cities in Kazakhstan, including shirt sponsorship of an Astana football club (KZT 100 m); 14 sales centers in 10 cities in Uzbekistan; assembled at a multi-brand plant in Almaty.
Haval
28 dealers in 20 cities in Kazakhstan; five years in the market; the Gijduvan KD plant in Uzbekistan rolled out its 10,000th vehicle in November 2025.
Great Wall Motor
Set out its regional strategy in Almaty in October 2025, naming Kazakhstan its Asia-Pacific hub; group brands assembled in the country.
Changan
Partner of the QJ League, Kazakhstan's youth football league; a service network across 18 cities; a Kaicene flagship store opened in Tashkent in March 2025.
Geely
8,252 vehicles sold in Kazakhstan in 2024; entered Uzbekistan at the Tashkent motor show in October 2025 with four dealers.
Zeekr
Opened its first official showroom in Almaty in 2024; flagship store in Tashkent.
Yutong
Buses assembled in Saran, Kazakhstan; fleets delivered to city bus operators in both Kazakhstan and Uzbekistan.
Huawei
Large-format site in the arrivals hall at Almaty airport; ran a partner conference in Almaty in April 2025; in Uzbekistan since 2000, and working with Tashkent municipality on smart transport in 2025.
Xiaomi
13.4% of Kazakhstan's phone market as of September 2025, third place; opened its first official Mi Store in Almaty in June 2025.
See the other 10 companies Show less
Names and one-line profiles for the other 10 companies on this wall.
Not here yet, already global
What decides how far this curve runs is the part that has not arrived
The walls
The 20 above are on the ground. What makes this page large is the three walls behind them.
China's overseas expansion did not start with cars. It started with consumer goods, internet platforms and manufacturing. The three have one thing in common: they are already at the top of their market at home or globally, so entering a new country is not a question of whether. It is a question of when, and of which stop on the route.
We show the top 10 of each wall. The full lists — 84, 297 and 311 companies — are the working file we go through brand by brand.
Consumer goods and manufacturing
Consumer goods and manufacturing: appliances, consumer electronics, food and drink, home and tools
Wall A
84 companies on Wall A · top 10 shown
Kweichow Moutai
China's most valuable and most profitable spirits producer and the undisputed leader in sauce-aroma baijiu, with Feitian Moutai as its core product. Market cap ≈ USD 221.6 bn.
Midea Group
The world's largest seller of smart home appliances in 2025, leading in air conditioners and microwaves, and a first-tier industrial robotics player through its controlling stake in Germany's KUKA. ≈ USD 86.1 bn.
Nongfu Spring
Number one in China's packaged drinking water, with fast growth in sugar-free tea (Oriental Leaf) and a leading domestic position in ready-to-drink tea. ≈ USD 57.3 bn.
Luxshare Precision
Among the world's leading connector makers and a core Apple supplier, with a growing share of AirPods and iPhone assembly. ≈ USD 53.9 bn.
Techtronic Industries
Revenue of USD 15.26 bn in 2025, overtaking Stanley Black & Decker as the world's largest tool maker on the strength of Milwaukee and RYOBI. ≈ USD 30.8 bn.
Gree Electric
The world's largest producer of split air conditioners, a long-standing global leader in residential cooling and number one in China for central systems. ≈ USD 30.2 bn.
Foshan Haitian Flavouring
Number one in China's soy sauce market and the leader in condiments, also ahead in oyster sauce and bean pastes. ≈ USD 27.3 bn.
Haier Smart Home
The world's largest home appliance business by retail volume for 17 consecutive years (12.1% share in 2025, Euromonitor), covering every price band through Casarte and Leader. ≈ USD 26.8 bn.
Pop Mart
A leading designer-toy brand worldwide, with 2025 revenue of RMB 37.12 bn (up 184.7% year on year) and overseas sales above 40% of the total. ≈ USD 25.9 bn.
ANTA Sports
Number one in China's sportswear market, built on a multi-brand platform that includes FILA and Amer Sports (Arc'teryx, Salomon). ≈ USD 25.6 bn.
See the other 74 companies Show less
Names and one-line profiles for the other 74 companies on this wall.
Internet and software
Internet and software: social, commerce, gaming, mobility, cloud and chips
Wall B
297 companies on Wall B · top 10 shown
Cambricon
China's first listed AI chip company and the reference name in cloud training silicon. ≈ USD 94.6 bn.
Tencent Holdings
China's most valuable internet company: the parent spanning social, gaming, payments and cloud. ≈ USD 487.4 bn.
Xiaomi Corporation
The world's third-largest phone maker, running a phone, AIoT and electric-vehicle strategy; listed in Hong Kong. ≈ USD 78.7 bn.
NetEase
China's second-largest games company, with music, education and mail businesses alongside. ≈ USD 76.9 bn.
Alibaba Group
China's largest e-commerce and cloud group, built on three pillars: Taobao and Tmall, Alibaba Cloud, and Cainiao. ≈ USD 274.4 bn.
SHEIN
The world's largest cross-border fast-fashion site, whose small-batch, quick-response supply chain rewrote apparel manufacturing. Estimated ≈ USD 30–60 bn.
DeepSeek
The Chinese AI lab that reset global expectations with aggressively cheap open models. Estimated ≈ USD 30–60 bn.
Lenovo Group
The world's largest PC maker and one of its largest server vendors. ≈ USD 57.5 bn.
Meituan
China's leading local-services platform, pairing in-store with delivery; effectively the infrastructure of service retail. ≈ USD 55.7 bn.
miHoYo
China's third-largest games company by revenue, whose Genshin Impact and Honkai series opened the global anime open-world category. Estimated ≈ USD 30–50 bn.
See the other 287 companies Show less
Names and one-line profiles for the other 287 companies on this wall.
Hidden champions in manufacturing
Hidden champions: number one in a global niche, and a name almost nobody has heard
Wall C
311 companies on Wall C · top 10 shown
CATL
The world's largest maker of EV batteries, at roughly 38% of installed capacity and number one for years running; also the world's largest shipper of energy-storage batteries. ≈ USD 189.7 bn.
Foxconn Industrial Internet
A leading contract manufacturer of AI servers and a core supplier to North American cloud providers. ≈ USD 162.7 bn.
Innolight
The world's largest optical transceiver maker, ahead at 800G and 1.6T and a core supplier to North American cloud providers. ≈ USD 134.1 bn.
Eoptolink
Top three worldwide in optical modules and a main supplier of 800G-and-above high-speed units. ≈ USD 76.4 bn.
WuXi AppTec
The world's largest CRDMO by share and the core infrastructure of outsourced drug discovery. ≈ USD 71.5 bn.
Naura Technology
China's largest semiconductor equipment maker and now inside the global top ten. ≈ USD 63.0 bn.
Shengyi Technology
Among the world's leading copper-clad laminate makers; a key upstream material in the PCB chain. ≈ USD 44.5 bn.
Dongshan Precision
One of the world's largest PCB makers and a core Apple supplier. ≈ USD 43.2 bn.
AMEC
In the global first tier for dielectric etch tools, with products running on 5 nm lines. ≈ USD 43.0 bn.
T&S Communications
A global leader in the passive components that sit upstream of optical modules. ≈ USD 40.1 bn.
See the other 301 companies Show less
Names and one-line profiles for the other 301 companies on this wall.
Next step
Your inventory is exactly what this list is going to buy
Send us the media you actually control in Kazakhstan or Uzbekistan — the specific sites, the slots you have open, the basis of your rates. We will tell you which brands on the list fit it.